Exclusive Dubai Tourist Zone Brightened by PolySoft

In all, some 1,000 square metres of PolySoft was applied across several locations, and at different stages in the redevelopment of the precinct. Hassan says installation was trouble free, rendering patterns of inset circles and brilliantly hued mounds with ease.

Having chosen PolySoft colours such as Liquid Turquoise, Sunset Fire, Vermillion and Morning Sky for children’s areas, and Desert tan for thoroughfares and relaxation zones, the client has been delighted with the dual effects of vivid playfulness and calm.“PolySoft really adds value to the overall design of the project,” says Hassan.

“The Jumeirah Beachside project shows PolySoft is as in step with prestige as it is with playfulness,” says Ophelia Zhu, PolySoft CEO. “It’s exciting to see it as part of a tourist attraction, demonstrating durability in this extremely high-traffic area. And I’m delighted that residents are already taking its safety factors for granted.”

Another exclusive Dubai residential development, Tajer—part of the Emaar Souk Al-Bahar project, in the foreground of the famous Burj Khalifa tower—recently resurfaced a previously rubber-tiled courtyard area with PolySoft. The developer praises PolySoft’s durability and choice of colours, which have resulted in a community area that beautifully reflects the surrounding architecture.

Developed and produced in Australia, PolySoft is 100 per cent recyclable, and derives 40 per cent of its materials from natural sources.